What is Email & Market Optimization?
JOV uses the largest database of consumer information in the US to turn it into profitable engagements with customers. We understand the world of data mining and have the email addresses of over 420,000,000 consumers that have opted into some form of marketing need or request. JOV understands you want to test the messages, or email dissection groups, to deliver the best business results. We use powerful optimization and analytic tools to run focused email tests that will improve campaign metrics, delivery testing, variational testing, subject line testing, audience testing, creative testing, send time testing, and more.
Our email enhancement approach includes a “curb appeal to the inbox” testing model that matches the best time, offer, and customer to their interaction, purchasing, and engagement. You now have the ability to automatically measure optimization and continually determine the best way to immediately increase your campaign ROI.