Email Marketing & Market Optimization
JOV uses the largest database of consumer information in the US to turn it into profitable engagements with customers. We understand the world of data mining and have the email addresses of over 420,000,000 consumers that have opted into some form of marketing need or request. JOV understands you want to test the messages, or email dissection groups, to deliver the best business results. We use powerful optimization and analytic tools to run focused email tests that will improve campaign metrics, delivery testing, variation testing, subject line testing, audience testing, creative testing, send time testing, and more.
Our email enhancement approach includes a “curb appeal to the inbox” testing model that matches the best time, best offer, and gauges customer interaction, purchasing conversions, and overall engagement. You now have the ability to automatically measure optimization and continually determine the best way to immediately increase your campaign ROI.
Email differs from marketing in a conventional sense. Email marketing is interactive – it drives a “call to action” directly to the recipient which in turn is seen and acted upon. Results happen quickly. The user clicks over to your website where they can “complete the sale” – which can mean getting information, buying products, or registration.
Just One Vision isn’t just about email lists or email addresses. We will help create and send the message. We don’t use newsletter templates. We will show you how to draft an email – and help you go through the analysis of the campaign. You will not only be able to see how many people saw your message but how many clicked through and how many opted-out.
It’s not just about sending emails to anyone. We research to create the best possible email list that reaches your demographics. It’s about effectiveness and creates opportunities for sales for your business.