Email Marketing Frequently Asked Questions
- “Can I take possession of the data in the opt-in email lists?”
- “How are email lists priced?”
- “Can we have the first click-through page be our registration page or form page?”
- “How much does this brokering service cost?”
- “What format do text messages need to be submitted in?”
- “Does Just One Vision show me information about bounces?”
- “What lead time is required to place an email campaign buy?”
- “How long does it take to see campaign results?”
- “Are the reports printable?”
- “Can I export the reports into Microsoft Excel?”
With opt-in email list usage, you provide the message and select the appropriate list for your message. All of the deployment is handled by the list rental firm. One of the primary reasons email list rental companies don’t sell or allow contact information to be used by another party is to protect your results.
If these opt-in lists were allowed to circulate, there is a strong risk that their integrity would not be managed properly and they might be over-circulated or spammed. By having the list carefully managed you wind up with a much more responsive list and a better ROI.
Pricing for email lists depends on a variety of factors including the size of your list. We are professionals at determining which specific target demographics that truly are intended to reach your core customers. So while we price email campaigns by a variety of factors; you will find that our prices are extremely competitive and we work hard to make your investment dollar go further.
In the tech segment; lists average from $.05 up to $.45 per name depending on targeting criteria. With data, price and quality are highly correlated, so you should be wary of lowball figures on lists.
Just One Vision selects the lists we represent and could, in many cases, make more money using lesser quality lists. But the results are generally poor and advertisers would not benefit from low cost/low quality lists.
Yes! We can make any page a landing page (first page) for customers to click through. Usually the registration page is the first page shown when the marketing has been able to present the potential customer with enough information that they are ready to register. In some cases we might counsel that the front page or page with the item of interest would be a better landing page, but that depends again, on the content and the intent of your campaign. This is a great way to collect leads and make sure visitors complete the desired action. Call today to discuss your needs.
Just One Vision has brokering services that can be adapted to each individual client’s specific campaigns. The best part of most brokering services is that they are essentially free. Email list brokers are compensated through a discount arrangement extended to them via the publishers for introducing them to quality advertisers and helping those advertisers to have a successful campaign. The prices quoted are the same as going direct; and in some cases less.
If you are submitting an email message in text format you will need to author the message with a text editor. Most clients use a program called notepad that can be found on all PCs by selecting:
START > PROGRAMS > ACCESSORIES > NOTEPAD
Make sure when you submit the copy to limit your line width to 65 characters and hit RETURN at the end of each line. This will ensure that your message formats properly when viewed by a variety of browsers.
Bounce data is available upon request.
It is advisable to submit all marketing materials and any payments due at least 3-4 business days prior to launching a campaign. This usually ensures ample time for any testing and creative modifications, if they are required.
One of the things that clients like the most about email advertising is the speed with which responses are received. In most cases advertisers see 90% of their total response in the first 3 business days.
Yes, reports can be exported into Excel.