What is Email Dissection Segmentation?
JOV helps marketers get better results from email campaigns through division and separation of targeted markets. We support marketers targeting their campaigns using laser focused verticals, selects, and qualifiers to build customer profiles that can help you send more targeted, personalized campaigns to generate increased revenue.
With a database of over 420,000,000 active emails, we enable marketers to gain valuable insight into what their most engaged subscriber segments look like. We create easily customizable email segmentation models that include a combination of consumer metrics, including email purchasing behavior, demographics, geography, psychographics, conversion behavior, and more. Delivering the right campaign to the most receptive customer means higher conversions and lower unsubscribe rates. Our email dissection solutions enable marketers to build successful email campaigns based on the most important and profitable segments of their target audience.
Our Email Dissection Method Includes:
We help our clients understand their customer base in order to identify common purchasing behaviors, shared product/service preferences, identify hidden marketing opportunities, and gain valuable insight into key customer clusters. Our marketing analysts consider each consumer segment and create consumer profiles based on demographic, psychographic, transactional, and lifecycle characteristics.
Aim and Customization
You want to use the customer insights to deliver highly tailored and targeted offers to the right customers at just the right time. We target highly responsive consumers to create more significant brand interactions and send the most engaging, personalized email content that is most relevant to the customer.
We track, measure and analyze demographic data and response activity to optimize campaign performance across marketing channels in VRT (virtual real-time).